For the last few years I've quietly run my own small creative consultancy, under the name Lowe & Behold as well as freelanced for some bigger name agencies out there in the world. I've been lucky enough through my consultancy work to have helped Chris Hemsworth launch his fitness app, globally, as well as having spent time working on Toyota, TAC, AHM, Nike, Simply Energy, Endota Spa, Sportsbet, GoPRo, Penfolds and Blundstone to name a few.
Before this I spent a number of years working as an integrated Creative Director with the J.Walter Thompson Company in Melbourne. Now Wunderman Thompson.
For the first year or more, in my position at JWT, I held the position of acting ECD. Through my time there I am proud to have been part of an agency, that redefined its position in the marketplace. I was fortunate enough to play a role in helping to change the fortunes and perceptions of an agency that carried with it a long and entrenched legacy. I spent a lot of my time at JWT at the helm of RACV, as well as spearheading a number of major projects with Treasury Wine Estates, here and overseas, including a number of new and exciting global product developments.
I also helped to bolster the agencies shopper and retail offering whilst pushing for greater creative work, across multiple disciplines, all whilst helping the Melbourne office win more new business than ever before in its history.
Previous to my time there I came up through the ranks of TBWA and the Digital Arts Network both in Melbourne and in Sydney, which gave me an immense appreciation of great strategic thinking and the power of strong simple ideas and story telling.
During my career, I have been proudly involved in Nissan Australia’s biggest selling year on record, taking Wolf Blass to the number one wine in Australia, tutored Award school, been awarded, a few times now myself, directed a number of commercials and content pieces and led teams to multiple pitch wins. My greatest creative driver has and remains to be, to lead, contribute and participate in teams who strive to bridge the ever-widening gap between creative ambition and commercial reality.
I have worked with and for: TBWA. Digital Arts Network in Sydney, Melbourne and Shanghai. The Integer Group. Eleven PR. J.Walter Thompson Melbourne. J.Walter Thompson Sydney. J.Walter Thompson San Francisco. Red Jelly, Guilty Content as well as a number of direct clients over my time within the industry.
Some clients that I've worked either as a creative supplier or within agencies themselves include: Nissan. Playstation. RACV. Medibank. Ford. National Pies. Betstar. ANZ. Rabbo Bank. NABtrade. McCain. Kraft. Mondelez. Vegemite. Pedigree. NRMA. Treasury Wine Estates. Wolf Blass. Gentleman's Collection. Matua. T'gallant. Seppelt. 19 Crimes. Pepper Jack. Dan Murphy's. Woolworths. General Electric. La Trobe University. The University of Tasmania. Tourism Tasmania. Jenny Craig. STIHL. Lifeline. Nicabate. Sol Beer. beyondblue. GSK. Coles Liquor Group. The Australian Cancer Council plus I've been involved in a whole swag of new product developments for Big W and a range of other major Australian retailers.
Let's do coffee. Or beers. Or coffee flavoured beers.