Agency: J.Walter Thompson Melbourne
Creative Director: Jarrod Lowe
Creative Team: Scott Butler & Elliott Nimmo
Director: Christopher Tovo
T'Gallant is a winery, set up by a fiercely independent female winemaker, who broke all the rules and challenged the status quo, creating a brand that revelled in womanliness in every regard. We wanted to position T'Gallant as an open invitation to all women, from all walks of life to come as they are and to be celebrated for who they are. T'Gallant agreed to pay for that. So we accepted that money. And did the work. The end.