The Nissan Navara's specs made it Australia's Most Powerful Tradie. So we created a campaign aptly titled Australia's Most Powerful Tradie and then logic dictated that we express that thought to Australia's tradies.
Boulder dash - TVC
The Tank - TVC
The commissioner - Radio
We also ran an competition encouraging tradies to power up..well....anything.
Power Up Challenge - Case Study
Power Up Challenge Backyard Inspo - Social Film
Power Up Challenge Work Inspo
Power Up Challenge Lounge room Inspo - Social FIlm
Creative Team: Jarrod Lowe, Karl Reynolds & Mark Jones.