Australia's Most Powerful Tradie

The Nissan Navara's specs made it Australia's Most Powerful Tradie. So we created a campaign aptly titled Australia's Most Powerful Tradie and then logic dictated that we express that thought to Australia's tradies.

Boulder dash - TVC

The Tank - TVC

The commissioner - Radio

We also ran an competition encouraging tradies to power up..well....anything.

Power Up Challenge - Case Study

Power Up Challenge Backyard Inspo - Social Film

Power Up Challenge Work Inspo

Power Up Challenge Lounge room Inspo - Social FIlm

Creative Team: Jarrod Lowe, Karl Reynolds & Mark Jones.

Directors: Tony Rogers & Paul Middleditch

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